The few readers who actually read this blog can probably tell by now that Truthfully Lying is a big fan of the ol stick and puck, better known as hockey. We are passionate about the game and our local team to the level of unhealthiness. This level of interest in the game and the NHL makes it almost impossible to consistently read/listen to what form of retardation the NHL head office has manifested on any given day. They have one of the most exciting sporting products in terms of speed, toughness, and sheer talent yet more mundane sports such as Baseball and Basketball continue to outpace them for fans. Nothing against those two sports – well at least nothing about Baseball, basketball….meh.
I’ll give you a quick recap of some of the genius ideas that have come out of the NHL head office and Mr. Bettman’s ridiculous mouth before discussing their latest and greatest idea….it’s a doozy believe me.
Oh look there goes a red rocket! Better yet you also get to see Fox’s genius robots at the end of some of the goals.
Instead of using the talent and toughness of real NHL players to show off how great the sport is the NHL and their advertising agency thought that a big boobed girl dressing a guy in his gear and making him seem like a “warrior” would be the best way to attract fans. Instead it probably confused people while at the same time making the league seem pathetic and bush-league. Good work Gary and co.
And then this morning I read this
I thought it was a joke at first, I couldn’t believe a professional sports league would actually even consider something like this, let alone how ridiculous the explanation around it seems to be. Each “Guardian” will have 5 powers???? Good god. What is the Atlanta Thrasher’s guardian going to do, hatch golden eggs? Is the Edmonton Oiler going to spill oil into the environment – he’s definately my pick for villain. Who in the NHL office thought this would be a good idea? What i’d like to hear is how much money they have already pumped into this jaw dropping project. I’m sure its multi-million already.
So, yet again the NHL has dropped the ball on the marketing of their product by once again refusing to use the talent and toughness of the actual athletes to promote the on ice product. Instead they are hoping to lure 35 year old nerds that still live in their parents basement I believe. As the title of this blog suggests, the only logical superhero name that can be given to Gary Bettman is “The Donkey”. His superpowers are whining, being useless, and shitting on hockey lovers around the world. What a dick.